AI is raising the bar for what modern marketers must be able to do, but many teams are struggling to keep up. This session brings Adobe and LinkedIn together to explore practical, scalable ways organizations can build stronger talent and close the widening skills gap.

Agentic AI is redefining the marketing profession, and expectations are rising just as fast to evolve for the moment and establish a new foundation to build on. Yet most organizations are still struggling to close the gap between what’s needed and what their teams can actually deliver. Everyone agrees the workforce needs new skills, far fewer have figured out how to make it happen.

In this conversation, Adobe and LinkedIn come together to explore what effective upskilling actually looks like for today’s marketing professional - where organizations  are making progress, what’s getting in the way, and how Adobe and LinkedIn are partnering to help close the gap between where teams are and where they need to be.